Honor your Wild

At Buffalo and Company, we have tried to make our company "authentic." It is an interesting descriptor, as some have said, "So my clothes are inauthentic?" Well, good point. What we mean is that we want our company to live out the lifestyle we are promoting. Both in adventures, and in character. We want to run an honest company, we want to serve people, understand the impact of our manufacturing on the land and people. We hope to grow into these things. We are learning as we go.

When it comes to marketing and promotion, while we would love to pay $100 million to Tiger Woods or Lebron James, we just don't have it. I mean, if we did, surely our company would become great, right? With a powerhouse behind it?

But since our company is about taking back clothes for men, we also think it should be giving our sponsors, into the hands of those out there living this out as well. We believe in empowering men to step out into something adventurous, take a trip somewhere they have never been before. It is not as much about proving yourself amongst other men, but for yourself. We believe a man needs a bit more wild in him, with all this suburban and urban landscape. He needs to get out, challenge himself, and be tested. Not for others, but for himself.

We have created "Honor your Wild" website where we encourage people to tell their stories of how they have done just that. While we would love any stories, we would love you to bring along one of our banners to take a picture while doing it. For a limited time, we are giving them away free from here.... FREE HONOR YOUR WILD BANNER

It is a big reason why we started this company. It is about much more than just clothes. We want it to get into the sinews of a man, into his thinking, into his journey as a man, to grow into more than what our culture is showing him these days. We hope our slogan, "Honor your Wild" and this site, helps to promote that. Authentic stories of men living this out.

The Kentucky Derby - Where would you sit?

I have been watching ESPN today, as they broadcast the Kentucky Derby. I must confess I forget how men and women dress for things like this. The large hats and dresses. The suits and ties. Then there is the infield. It has been raining for the entire day, and the place looks more like woodstock. People out there partying, wearing green hair, shirts half off. There are mint juleps inside under all the air conditioning and probably PBR out there in the rain.

I have wondered, where would I belong? Which group would I want to enjoy the Derby in?

It just made me realize how there can often emerge two worlds. Two sides of people. The haves and have nots. Both are there, enjoying themselves. Different drinks. Different outfits. Different perspectives of the track. of the weather.

Where would you go? Run out in the mud and get dirty? Or put on your derby hat and head into the grandstands and high society and mix with a few celebs and business tycoons?

Sometimes I kind of wish for fun sake, we could toss them around a bit. Shake the place up and everyone switch roles. Maybe the little men on the horses would become the great men in the stand who are the wealthy owners, and the slightly overweight owners would head down to those horses they are watching in their binoculars, jump on the horse, and ride them around the track in all that mud covering their expensive italians suits.

That is a race, I would like to see.

That is a race that I think Buffalo & Company would sponsor.