Tuesday, October 13, 2009

Napkin Inspiration

I had a small musing last night in my sleep. I wrote it down here on this napkin. Its rather blurry, but I think its readable.

It seems for the last many years, we have thought that clothes and fashion for men was the smaller circle. All the companies competed for that version of the market. They made symbols and designed images that all kind of fit in the same circle while trying to be a little diverse and unique, separating themselves from the others.

But if you take a wide view, they all seem to speak to the same thing. I wonder if one of the problems is they are in to small a circle? What if the range of a man is larger in scope than they expected?

I feel as if Buffalo & Company is breaking away from the norms of icons, symbols, and traditions to re-think what a man needs in his clothes. We are in the exploring stages. But I have to ask, do we need more doileys on our jeans? One more tight shirt? Or another logo with a symbol of a boat? I think people are getting tired of being so cramped in a small circle of what a man is supposed to wear and be today.

I want to think the world of a man, like the world of clothes, needs to open up and catch some wide open air again. Take a breather. Or maybe a long walk somewhere in the outdoors. Not near a mall. Or a cramped city street.

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