Tuesday, December 1, 2009

Why are we starting a clothing company?

It is interesting to think about the question of why am I doing this? And maybe ultimately the question, with our reps, and guys involved, are we doing this?

As I work on the business plan, there is the obvious questions, the bottom line. But one of the things I must confess is I am not a big fashion guy. I really dont spend a ton of money on clothes, and my wife has to remind me to put gel in my hair at times, or remind me, I need to dress up, or pick out some good clothes.

So why start a clothing company? It doesn't seem to be a great fit. Considering that. Didn't get schooled in fashion design, don't have the latest trends, or shop at the mall that much. I really am not up on all the clothes.

But I think that is why I like stepping in this role. As I research, and explore other clothing companies, I feel like they are a bit vain, a bit selfish, a bit into themselves. They wear the coolest, and newest, and they know what to bring to market.

I think the best people to be involved in Buffalo & Company are not all these fashion people. But men. Men who want a good product, want classic looks, and want to feel like a man and be proud. Men who really dont spend hours looking at men's fashion catalogs, or care about the next trend in 6 months. I think that is what ties us together. We are dudes. Men with a pair of balls. We aren't supposed to know the latest trend, or forecast what styles will be in, or feel that comfortable putting on a pink shirt. We are supposed to care, but not to that degree.

I think that is the beauty of our developing product lines. We don't have to look to the future. But step into the past. Of men, of our heritage. we dont need to reinvent clothes. just bring guys back to the roots of it all. I would much rather be Teddy Roosevelt, Jefferson, Shackleton, Lewis & Clark, then the majority of the men in this culture today.

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