For every man.

Our tagline is "Honor your wild."

It came out one day at my other job, www.trainingground.com with my buddy who helped co-found the organization, Cory Smith. We started the organization 4 years ago to invite young men into the masculine journey in work, wilderness, and worship. Not because we think specific guys need the wild, or testing, but because we believe every man needs it.

It is why I think when Cory threw out the idea, "what about "honor your wild.'" It was truely a brilliant moment. Not because it was just some tagline, but because for the last 4 years of our lives, we have dedicated our lives to bringing guys out into our program for 11 weeks to explore and experience God, their own souls, and some of the most beautiful places out west, from the Grand Tetons, to the Snowy Range, in Wyoming, to fly fishing in Estes Park.

Our company believes that every man needs this. Not just for a select few. Not for just the ones who want adventure. We believe in every man, there is a deep desire for it. And often it is only because of lack of invitation, he has never been. It was true for me, and so many of my friends. I wasn't around it, or I didn't have men to lead and guide me in those places.

Honor your wild. what it means. is calling out every man. wild places in the sea. wild places in the mountains. wild places, even in the city. we need it. our culture has killed that place in a man's heart. and it is time to break out, invite men again.

Our new shirts are coming out this week, and some of them have the tagline, "honor your wild." The "your" is that every man has it. And I hope as we grow, that our company will continue to explore and open doors for every man, young and old, city slicker, and mountain man to find a place in it.