A mission of HOPE.

We had one of our reps write us last week and mention one of the reasons he believes in our clothing company is that we aren't only interested in making money.

Man, did that mean something to us. Sure, we are a company. We have a bottom line. A need to produce revenue, but I felt honored that in the midst of his experience of us, and what we are doing, he saw beyond a dollar figure. I really hope we are a company founded insomething beyond just selling clothes, "an image." But about social change. And spiritual change. In men. In our culture. And even in serving those around us.

This summer Campbell and I spoke about the idea of all getting together in a place wild. We thought, if this is true, if we believe every man needs to be invited into these experiences in adventure, out west, and in streams and land. Then we need to be about that. Living it out. Joining with other guys in that experience. So we talked about Grand Teton National Park. We would meet up for a few days, do some fly-fishing, backpacking, canoeing, and spend a few days if we are allowed at Wind River Indian Reservation serving the needs of the communities there. Adventure with some community service.

There is a lady right outside of town there I met a few years back named Sharky. She is from the Shoeshone tribe there. I am hoping she gives us some entrance into their world, and how we might serve the needs of their community. Some small way.

We are about to release our new shirts in the next two weeks, the symbol of the buffalo on the shirt, as our new embroider, and I am thinking that a portion of the proceeds we will use to give back to that community. Part of the beginning of the Native Voice Foundation, I hope we can start with a percentage of the proceeds. I would like to see us find a tangible way to serve people. Not just by a check. But through the faces and hands of those who are part of Buffalo and Company.

I love our reps enthusiasm, their willingness to take a risk on our company, and rep our brand, and believe in our mission. They stand with us in our values. And I would love to see us gather for a few days, to "Honor our wild" along with our land, and our history of America.

I hope this company can be about these ideals. I hope we can finally be a brand and a logo, that could honor what their values are, and their image. I'd love to be a symbol that is seen with respect, and honor.